The Big Business of Blush

glamour.com:

still out of stock after going viral in spring 2021 after Madison Beer featured it in a video.This content can also be viewed on the site it from.This content can also be viewed on the site it from.This content can also be viewed on the site it from.This content can also be viewed on the site it from.The numbers also don't lie: Blush is back.

While makeup sales understandably during the pandemic, they're finally recovering and, in the case of blush, soaring. Marketing research firm that blush sales increased 39% over the course of 2021, with sales of stick and cream blush specifically doubling from 2020, and growing even from prepandemic 2019.According to all-in-one shopping app and payment service Klarna, purchases of blush overall increased by 17% from 2020 to 2022.

However, purchases of increased a whopping 89% over the same time period, while powder sales jumped 37%. Sephora declined to share specific sales data with Glamour, but David Razzano, beauty director at Sephora, confirms the retailer has noticed a growing popularity in creams as well.“We’ve seen more and more clients gravitate toward cream blush because its creamy texture creates a smooth, natural, and skinlike finish that blends seamlessly into your complexion,” Razzano tells Glamour. “Cream formulas also often have the added benefit of creating a dewy glow and flushed appearance, which is so covetable—and trending—right now.”  The trend has made its way off TikTok to real life as well.

Anecdotally, most of my friends skip daily face makeup, but don't leave the house without a swipe of cream blush (or lipstick as blush) on their cheeks—even if they're still wearing a mask.