THE Apprentice is fast becoming better known for its wannabes’ fame-hungry ambition than their business skills. And some of the contestants who will be on the next series of Lord Sugar’s hit BBC One show look like they would be more suited to the Love Island villa than the boardroom.
Some have massive social media followings, while one has a lengthy CV of TV work, making this year’s intake a far cry from the show’s original aim at its start in 2005 to champion unknowns.
An internet search quickly reveals that confectionary firm boss Victoria Goulbourne, who appears to be more at home in a bikini than in a business suit, already has more than 12,000 Instagram followers.
Last month a TikTok clip of her glamorous holiday in Bali getting ruined by a muddy swamp was viewed 29.6million times. Glamorous hair salon owner Dani Donovan often poses in her swimwear.
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