never not in. “Red is ; it's never out of fashion,” , MAC Cosmetics' Director of Makeup Artistry, tells Glamour. “There's always a moment for red, whether it's in the lives of people in every day, or high glamor on editorials and runways."That said, we've seen lots more red lipstick as of late, and most notably on .
But that's not because it's “trending”—rather, because if anyone understands the importance of making a statement, it's Swift. “Red lipstick is the one thing that you could put on your face where you're immediately ready; it immediately transforms,” Barber says. “I feel that you could put a red lipstick on with practically zero makeup on the rest of your face.
It's just the ultimate final touch."Swift is also far from the only media darling who's sported a token signature red lip: , Marilyn Monroe, Sophia Loren, Sade, Madonna, and more have all popularized their go-to reds in their respective eras, and gone onto inspire retro glam for decades to come.“With red lipstick in particular, there's such an emotional and nostalgic factor,” says MAC Cosmetics' executive director of trends . “It's Russian Red's 40th anniversary with Mac, and Madonna made go ‘viral’ in the '80s,” Quinn continues. (The pop icon famously wore the shade on her Blonde Ambition Tour). “Now, we're revisiting and updating it for a new generation.”As for how to find the best shades of red It's not as hard as you think. “If you have cool undertones, you might like reds that have a bit more pink or purple to them—think cherry reds and burgundy,” says makeup artist . “If you're warmer in your undertone, try a brick red or something with a bit more orange and warmth.
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