Patrick Frater Asia Bureau ChiefChina’s Tencent Music Entertainment has entered into a strategic cooperation agreement with Thailand’s GMM Grammy.
The move “represents a successful joint exploration of the Asian digital music entertainment market by both sides,” the companies said.It will lean significantly on TME’s WeSing online karaoke social community, and allow co-creation of content by means of adaptation and covers.GMM Grammy is the largest music company in Thailand, with a more than 80% market share.
It is the label behind artistis including Bird Thongchai, Bie Sukrit, Christina Aguilar who have each sold more than 1 million units in the country.
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