Brian Steinberg Senior TV Editor TelevisaUnivision has more to offer than just the usual advertising jargon and programming notes for its 2024 upfront showcase.
The Spanish-language media giant plans to open what it calls “Casa Cultura” on May 14 at New York’s HK Hall, where it will invite advertisers, media buyers and other attendees to an experiential presentation that will showcase Latino culture in the United States.
In the morning. the company will launch the event with an exhibition led by Donna Speciale, president of U.S. advertising sales and marketing, and will close with a concert powered by Uforia, the company’s music platform.
Performers will be named at a later date. “The opportunities to reach U.S. Hispanics continue to grow, and we are steadfast in our commitment to leading the charge and the change to ensure marketers meet this moment and embrace the power of Latinos,” Speciale said in a statement.
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