Jennifer Maas TV Business WriterTelevisaUnivision CEO Wade Davis explained the key differences he sees in the strategy used for the company’s ViX streaming platform, which currently consists of a free, ad-supported tier and will add a subscription premium level later this year, and those utilized by larger streamers or ones who are looking to get into the hybrid model.“Our market is very different,” Davis said during the TelevisaUnivision Q1 call with analysts Wednesday. “Our audience, both in the U.S.
and Mexico and the rest of Spanish-speaking Latin America, consumes a much higher percentage of their television free over the air… Another important difference is the relatively low level of penetration of financial services, in particular credit and electronic payments.
That is one of the things that has led us to a hybrid business model in which we have this massive, hugely valuable free, ad-supported tier that we have on the market right now.” At the end of January, the merger between Televisa’s media content and production assets and Univision was completed.
The newly combined company promoted as a Spanish-language media and content powerhouse that will reach 100 million Spanish speakers across the U.S.
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