Anna Marie de la Fuente NBCUniversal Telemundo Enterprises Chairman Luis Fernandez is spearheading an executive shuffle and a restructuring of Telemundo Studios in a bid to amp up the company’s scripted content for both linear and streaming platforms. “At a time when Telemundo is the most-watched network in prime time, we are super-charging our scripted content production under one strong brand: Telemundo Studios,” said Fernandez who returned in December to Telemundo where he was previously head of the news division for six years before taking a hiatus. “For almost two decades, Telemundo has led in the production of Spanish-language content made by Hispanics for Hispanics.
With this streamlined structure, we are doubling down on our commitment to serve the Latino community with the best scripted content across all platforms for years to come,” he added.
As part of the restructure, he has promoted entertainment and content strategy head Ronald Day to president of entertainment and chief content officer who expands his purview to Telemundo Studios where scripted content for linear and streaming platforms, both owned or third-party, are developed and produced.
Fernandez has also brought in Javier Pons, director general of Globomedia, Spain’s biggest scripted TV powerhouse, and part of content giant The Mediapro Studio, where Pons has served as head of TV from its launch in March 2019.
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