Music fans share backlash as Apple destroys vintage instruments in “tone-deaf”, “ugly and dystopian” new ad for iPad Pro
Apple‘s new iPad Pro advert, which sees a selection of vintage instruments being destroyed, has caused controversy among music fans.The advert was shared by company CEO Tim Cook and features vintage, guitars, pianos, trumpets, and metronomes, as well as turntables, speakers, and arcade games being crushed to a soundtrack of Sonny and Cher‘s ‘All I Need Is You’.Fans have flocked to social media to share their outrage at the advert. “Can’t recall the last time I saw a promo that so immediately and completely turned me against the product it was supposed to be selling,” one wrote.Check out the advert – and the displeased response to it – below.Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip.