DirecTV To Provide Major League Soccer Games to Bars, Hotels for 2023 Season
Brian Steinberg Senior TV Editor DirecTV is trading one kind of football for another. After agreeing to part ways with the NFL’s Sunday Ticket package, DirecTV is picking up soccer. The satellite-programming distributor will become the national provider of MLS Season Pass, a new subscription service from Apple and Major League Soccer, to commercial establishments such as bars, lounges and restaurants. The offering is knows as DirecTV for Business. “DirecTV for Business boasts an unrivaled nationwide network of more than 300,000 venues where local sports fans gather who count upon us to deliver the very best in live action,” said Rob Thun, chief content officer at DirecTV, in a statement. “We welcome the addition of MLS Season Pass to an already market-leading lineup of sports properties that our commercial customers can continue to receive seamlessly through their existing satellite equipment and offer to their patrons.”