Summer Moviegoing Poised To Rebound Greatly With ‘Doctor Strange 2’, ‘Thor: Love And Thunder’; 83% Will See 3 Or More Movies – Fandango CinemaCon Study
deadline.comThis summer will be significantly better than last, or at least that’s the expectation from Fandango’s second annual Moviegoing Trends & Insights Study, which just dropped this morning ahead of CinemaCon.Among those 6K moviegoers polled by the online movie ticket retailer, 83% plan to see three or more movies in theaters between the May to Labor Day period.
That’s great news for exhibition and the major studios who only relished a $1.75 billion summer season last year, some movies following a theatrical-day-and-date model.
This summer, it’s arguably a pure theatrical window for all, many practicing either a 17-day or 45-day period of theatrical play.Fandango’s study also saw an uptick in consumer satisfaction with the moviegoing experience over the past year: 99% of moviegoers said they are happy with their recent cinema visits vs.
93% during the prior year.Other key takeaways of Fandango’s study include:In the past 6 months, 89% said that moviegoing is their favorite activity outside of the home, ranking higher than dining out, shopping or sporting activities.
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