Studies Show TikTok’s Music Clout: Two-Thirds of Users Go to Streaming Services to Play Songs They’ve Found

21.07.2021 - 18:27

Reading now: 694

variety.com

variety.com:

Geoff Mayfield Unless you’ve been sleeping as long as Rip Van Winkle, you know TikTok has become the new big man on music’s campus and a catalyst for pop culture.

How many times, after all, did you see that TikTok ad on fall telecasts featuring Fleetwood Mac, thanks to skateboarding app user Nathan Apodaca and his bottle of Ocean Spray?

Now, market research studies commissioned by the social media darling, compiled by two different firms, gives some numeric context to TikTok’s impact.A music perceptions study was conducted in November by MRC Data, while a study about TikTok’s impact on culture was fielded in March London-based Flamingo Group.

Report this news

Reason

Indicate the reason

Related News

deadline.com

17.02.2022 / 12:51

‘Uncharted’ Maps Out China Release Date In March

Sony’s Tom Holland/Mark Wahlberg-starrer Uncharted has been dated for a March 14 release in China. The studio’s Weibo account shared the news today with a video message from Holland and Wahlberg and a subtitled trailer, as well as a new poster (see it in full below). This comes at the same time as China has also set a date for Warner Bros/DC’s The Batman, which will go out on March 18.

Tom Holland Mark Wahlberg Ruben Fleischer Warner Bros Nathan Drake Australia France Brazil China Mexico Italy Norway Germany Japan city Holland show Sony uncharted No Way Home

deadline.com

17.02.2022 / 12:51

Berlin Film Festival Records 128 Positive Covid Cases In 7 Days, 1.5% Of Tests Taken

The Berlin International Film Festival confirmed today it has recorded 128 positive Covid cases from 10,938 tests taken at testing stations around fest hub Potsdamer Platz.

Isabelle Huppert Isabelle Adjani Peter Von-Kant Berlin film record testing

nme.com

17.02.2022 / 12:45

Crowdfunded MMO ‘TitanReach’ cancelled, developer vanishes after fraud accusations

TitanReach, an MMO that raised around £147,231 via crowdfunding, has been cancelled, and the developer has closed down social media channels after being accused of fraud.As reported by PC Gamer, TitanReach was meant to be a “Runescape-like” MMO that relied upon crowdfunded cash to continue development.Developer Square Root raised around £147,231 from fans, however it apparently wasn’t enough – and the game’s lead developer, going by Unravel, said the game was cancelled in August 2021.However, by September of that year Unravel said that funds for TitanReach had been provided by an anonymous investor, and the MMO would continue to be developed.That’s until February 2022, when the game once again ceased development. Unravel claimed in Discord that the funds they were provided by an investor had run out, and said “this ride has not been easy.”Unravel also started talking at length about their plans for NFT integration in the game, something that obviously did not pan out.More details have emerged via YouTuber KiraTV, who has claimed that Unravel had their funding pulled from the anonymous investor due to misappropriating funds.

PC social Video Game Culture

nme.com

17.02.2022 / 12:45