NewImages XR Market Blazes International Trails
Ben Croll Running concurrent with the wider festival, NewImages’ mercantile section has become an event unto itself, hosting a global who’s who from the XR scene while helping in no small part to reshape the field. As it stands to welcome nearly 250 participants – roughly half divided between market participants and heavyweight decision makers – this year’s fully in-person event should do little to reverse that trend. “We’re very international,” says XR market head Ellen Kuo. “With more than half of our participants coming from outside Europe, and with several coming from the U.K., Italy, Denmark, Germany, Switzerland and Poland, I call [our network] Paris beyond Paris.”