Stirlingshire family hoping to 'wrap up' some success in eco business start-up

dailyrecord.co.uk:

A West Stirlingshire-based green enterprise is hoping to make headlines - by using newsprint to create eco-friendly wrapping paper.Scrunch Eco Wrap is a new business set up by production journalist Julie Ross and her creative artist daughter Eleanor, turning blank sheets of newsprint into something special.It was the bags of unrecyclable plastic and glitter-laced wrapping paper year piling up every Christmas Day morning that got Julie wondering whether she could start making her own, more sustainable gift wrap.And when Glasgow hosted COP26 in 2021 and the spotlight was on what countries and individuals could do to become more planet friendly, Julie was spurred on find a greener wrapping solution.For Julie, who has worked as a journalist and sub-editor for more than 30 years, it made sense to look to the product she loves - newsprint - and see if it could be used as wrapping paper.

Knowing that the newspaper industry adheres to the highest standards of sustainability she reckoned newsprint’s eco-credentials would make it the perfect medium for greener gift wrap.Combining Glasgow University graduate Eleanor’s vibrant patterns with premium newsprint, together they have produced wrapping sheets which are not only attractive and durable but the perfect thickness to cover a gift.The pair decided to retain the white border typical of newspapers but the print process they use means there is no inky rub-off and pesky printer’s marks.Julie said: “The business name Scrunch Eco Wrap is inspired by the test consumers should do to see if their wrapping paper is recyclable, the scrunch test.

Take your piece of gift wrap and scrunch it up into a ball, if it stays scrunched and doesn’t unfold itself, it usually can be recycled.”Their