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Startup Struum Aims to Aggregate Niche Streamers, With Backing From Michael Eisner

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variety.com
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Todd Spangler NY Digital EditorThe focus of the streaming wars has been on major players like Netflix, Amazon, Hulu and Disney Plus, and HBO Max — all fighting to build massive subscriber bases.Now comes Struum, an L.A.-based startup founded by ex-Disney, Discovery and Disney ABC TV execs who believe they can spin smaller, niche-oriented subscription-streaming services into a bundle of gold.

It’s targeting a spring 2021 debut, but hasn’t announced pricing or content partners at this point.Struum (which rhymes with “boom”) has received an unspecified amount of funding from Michael Eisner’s Tornante Co.

The idea: to deliver an SVOD model akin to exercise-class service ClassPass or the now-defunct MoviePass. Struum’s founders are eyeing more.

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