"Slapping a logo on a notebook [is the] antithesis of what we do." In 2015, Kim Kaupe -- co-founder and CEO of The Superfan Company, an agency that specializes in supercharging fan engagement for artists, music festivals, record labels and more -- appeared on an episode of the long-running ABC reality series Shark Tank with her business partner Brittany Hodak.
With an already-profitable business and impressive client list, the two made a strong impression and became the subject of a bidding war, ultimately walking away with an offer of $725,000 for 17.5% of their business (then called ZinePak) from “sharks” Laurie Greiner and Robert Herjavec.
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