Spotlight: Kim Kaupe's Superfan Company Is Turning Music Merch Into Must-Have Collectables
In 2015, Kim Kaupe -- co-founder and CEO of The Superfan Company, an agency that specializes in supercharging fan engagement for artists, music festivals, record labels and more -- appeared on an episode of the long-running ABC reality series Shark Tank with her business partner Brittany Hodak. With an already-profitable business and impressive client list, the two made a strong impression and became the subject of a bidding war, ultimately walking away with an offer of $725,000 for 17.5% of their business (then called ZinePak) from “sharks” Laurie Greiner and Robert Herjavec. And then the cameras stopped rolling. “So many people when they see the show, just automatically