Some Tesco and Sainsbury's loyalty card deals are 'not as good as they seem', Which? claims - as supermarket bosses hit back
manchestereveningnews.co.ukUp to a third of loyalty offers at Tesco and Sainsbury’s are “not all they’re cracked up to be”, watchdog Which? has claimed, as it urged the competition watchdog to investigate supermarket dual pricing.
The consumer group analysed 141 Clubcard and Nectar card prices at Tesco and Sainsbury’s, tracking them back six months to find that around a third (29 per cent) of the member-only promotions were at their so-called “regular” price for less than 50pc of the six-month period.
Both Sainsbury’s and Tesco said Which? had failed to take inflation into account when analysing prices, and stressed that they adhered to Trading Standards rules on promotions.
Which? identified three recurring problems around the “regular” price quoted for products on offer to customers with loyalty cards – that they were far more expensive than at other supermarkets, that they had been changed right before the promotion, or were only available for a short amount of time.
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