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Snap Hires YouTube Alum Francis Roberts as Senior Talent Manager

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variety.com
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By Todd Spangler NY Digital Editor Francis Roberts, previously a manager at YouTube working with some of the platform’s biggest creators, has joined Snap as senior manager of digital talent.

Roberts starts at the Snapchat parent company Monday, May 18. Based in L.A., he report to Jim Shepherd, Snap’s head of talent partnerships.

Most recently, Roberts was at YouTube, where he was the strategic partner manager for top creators and worked with talent including Liza Koshy, the Try Guys and Jackie Aina.

At Snap he will oversee relationships with digital-native talent. In that role, he also will support content opportunities for creators, such as identifying opportunities to work with them to develop Snap’s Creator Shows and Snap Originals,

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