“Smile” has had fairly positive audience metrics with a B- on CinemaScore and a 69% positive score on Comscore/Screen Engine’s PostTrak, but nothing that would indicate particularly long legs for a horror film.
But this second weekend total would be just a 26% drop from the film’s $22.6 million opening weekend, giving the film a $49 million 10-day total against a $17 million budget ahead of the release of Universal’s “Halloween Ends” next Friday. “Lyle Lyle Crocodile” is in second place on the charts with an estimated $12-13 million opening weekend from 4,350 theaters, a result that meets pre-weekend projections.
The $50 million family film co-financed by Columbia Pictures and TSG Entertainment now faces an uphill climb to profitability, with Sony hoping that more families will discover the film over the course of October.
Audience reception has been positive so far with an A- on CinemaScore and Rotten Tomatoes scores of 68% critics and 93% audience.
Read more on thewrap.com
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