Scooter Braun’s Role in Demi Lovato’s Directorial Debut in Question Amid Client Exodus. What About His Other TV & Film Projects?
variety.comScooter Braun needed some good press. So, on August 29, the Daily Mail came through, publishing an article with the headline: “Scooter Braun’s label teams up with billionaire David Geffen’s former record company to create ULTIMATE ‘global girl group’; talent search docuseries for Netflix.” The only problem?
Braun has nothing to do with the series. That Netflix project, announced last month as a global girl group audition docuseries that will premiere in 2024, comes from K-Pop powerhouse company, HYBE and Geffen Records.
Braun is CEO of HYBE America. While one of Braun’s direct reports is overseeing the project, Braun has never had any involvement with the series, Variety has learned.
Netflix and Braun declined to comment. Braun has about a dozen film and TV projects that have been announced in development, mostly at Netflix and Amazon.But Braun’s involvement with one previously announced project at Hulu is now in question: a documentary that marks the directorial debut of his former client, pop star Demi Lovato.
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