nearly $2.5 million in 2020. The pair have gone on to help elevate the team’s popularity with an FX documentary called “Welcome to Wrexham.” Meanwhile, Formula 1 racing has become popular in the U.S.
in part due to the Netflix series “Drive to Survive.”“Maximum Effort Investments focuses on unlocking value through the power of storytelling, and we believe there is tremendous untapped potential in Alpine Racing.
We are eager to help shine a light on this incredible team,” Maximum Effort Investments co-founder James Toney said. “We’re thankful to our partners at Otro Capital and RedBird Capital Partners and look forward to diving in with them, as well as our co-investors Michael B.
Jordan and Rob McElhenney.”In addition to Wrexham, the group of investors have previously worked with Dallas Cowboys, Fenway Sports Group, the NFL and French soccer club Toulouse.
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