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Roku Creates Advertising Brand Studio, Hires Snap And Funny Or Die Vets To Help Develop It

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deadline.com

Roku has launched an advertising brand studio, hiring execs from Snap Inc. and Funny or Die to help develop the venture.The new operation will produce ads and TV programming customized for marketers.

While those offerings have become typical for many media companies, brands and agencies over the past two decades, they are a relatively new dimension to streaming.

In early 2020, Hulu announced it was forming a brand studio called Greenhouse.Roku plans to share additional details, including about specific partners and projects, in its May 3 presentation during the NewFronts.Two 2020 developments led directly to the new venture, Roku VP of ad marketing Dan Robbins told Deadline in an interview.

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