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Roku to Launch Branded Content Studio

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hollywoodreporter.com
hollywoodreporter.comhollywoodreporter.com:

Roku is getting into the branded content business. The streaming platform, which now has over 50 million active accounts, will launch the Roku advertising brand studio ahead of the TV upfronts and IAB Newfronts.

The new studio will "producenew creative ad formats and programming, full-fledged TV programming for marketers who want to go beyondthat traditional 30 second ad unit," according to Roku vp of ad marketing Dan Robbins. "This might be advertiser-commissioned TV programs, interactive video ads, new ad units and more," Robbins tells The Hollywood Reporter. "This might be Roku filming and producing a cooking show for a grocery brand ...

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