The New York Mets, which were acquired before this season by billionaire financier Steve Cohen, have brought in Range Media Partners to “evolve” the baseball team’s brand.Range, a startup management firm founded a year ago, has two key partners in the effort.
They include sports marketing and analytics specialist 4FRONT, which works on revenue-generating projects with a number of pro teams, and branding agency Base Design.
Base clients including Apple, the Louis Vuitton Foundation, Union Square Hospitality Group, Milk Studios, and the Prince Estate.According to the official announcement, the objective is to “evolve the Mets brand and accelerate innovation and engagement across the organization.” If this mission is successful, the
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