QVC Enlists Queen Latifah, Naomi Watts, Martha Stewart, Sherri Shepherd and Christina Applegate for ‘Age of Possibility’ Campaign
variety.comWilliam Earl QVC is bowing to the prevailing demographic trends with the launch of a massive business and programming initiative targeted women over the age of 50.
The home shopping stalwart steered is introducing “The Age of Possibility” marketing and programming campaign highlighting female celebrities and leaders age 50 and over who are demonstrating the third act that modern women are experiencing.
The list includes such boldface names as Martha Stewart, Queen Latifah, Naomi Watts, Christina Applegate, Billie Jean King, Patti LaBelle and Sherri Shepherd and prominent executives such as Dentsu’s Diane Epstein and Liberty Media’s Renee Wilm.
John Malone’s Liberty investment group owns QVC through its Qurate home shopping media unit. QVC’s whole-hearted embrace of women who are edging outside of the 18-49 and 25-54 demographics, the two primary targets for primetime network TV in the U.S.
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