Programming Deals With U.S. Studios In The Spotlight At NATPE Budapest, New Agreement For Warner Bros. In Hungary
deadline.comBroadcasters in the CEE region have delivered their verdicts on whether U.S. drama and comedy still packs a punch with viewers in the region, as part of a CEO power panel at NATPE Budapest.
Bosses from broadcasters in Central and Eastern Europe were quizzed on how U.S. studio fare performs for them, yielding different answers – and news of a major new programming deal.
The NATPE Budapest crowd heard the juggernaut U.S. series are now more regularly seen on thematic channels than the broadcaster’s flagship services in the region, but there is still audience demand.
Commercial broadcaster TV2 Media Group in Hungary is shuffling the studio pack. CEO Pavel Stantchev revealed during the Deadline-moderated session that TV2 has snagged programming from Warner Bros., previously a supplier to its local rival RTL.
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