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Procter & Gamble Marketing Chief Urges Media to Help Madison Avenue Find ‘Smart Audiences’

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variety.com
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Brian Steinberg Senior TV EditorMarc Pritchard wants the media industry to help him find more of the people who are likely to be his best customers.Pritchard, chief brand officer for Procter & Gamble, one of the nation’s most influential advertisers, told media companies and media buying agencies in a speech Thursday that big changes will continue to play havoc with the economics of the entertainment sector and urged media outlets to do more to help advertisers find audiences that are splintering across dozens of new-tech screens.“As we all know, change never stops, and there’s more to do to make media experiences truly superior for the consumers we serve, and to drive growth and create value for our companies and for the industry,”.

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