Amazon is starting to roll out a long-awaited redesign of its Prime Video interface this week, with the new look shifting away from the previous maze of small tiles and toward what the company calls a “super carousel” intended to be more “cinematic.”The new design emphasizes Prime originals, with trailers embedded in the expanded screen real estate, as well as sports and free titles.
Amazon’s Freevee has been widening its scope as its own stand-alone app, but many Freevee titles will surface algorithmically for viewers or in searches.For years, while Prime continued to grow into perhaps the most successful customer loyalty or subscription program ever attempted, its video component got mixed reviews from many subscribers in terms of its on-screen look and feel.
In a blog post, the company conceded that its goal was to make the experience of watching Prime Video “less busy and overwhelming.”Another major addition is a top 10 ranking.
Netflix integrated an on-screen top 10 in 2020, building on that to deliver self-reported numbers and weekly top 10 rankings in 90 countries.
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