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Watch the video for U.S. Girls’ “So Typically Now”

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thefader.com

Until today, it had been almost 20 months since Toronto-based singer-songwriter-producer Meg Remy released her most recent single as U.S.

Girls — a Santa Clause diss track featuring Rich Morel — and nearly two-and-a-half years since the arrival of Heavy Light, her seventh studio album under the misleading moniker.

The wait ended this afternoon, when Remy dropped a new track titled “So Typically Now” alongside a sleek, self-directed music video.

Much like Heavy Light standout “4 American Dollars,” the new song is a clever send-up of late-stage capitalism, thematically bitter but easy to swallow thanks to its impeccably produced, endlessly catchy instrumental and Remy’s uncanny knack for earworm hooks.

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