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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘Pennyworth’ Creator On DC Drama’s Move From Epix To HBO Max: “Platforms Matter”

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deadline.com

Bruno Heller (Gotham, Rome) has a funny way — quite literally — of describing the move of Pennyworth: The Origin of Batman’s Butler from Epix to HBO Max.

First, imagine you’re in a grocery store and on the hunt for, ahem, something tasty to enjoy. “Years ago, people had very few choices.

Now it’s much more like a supermarket,” explains Heller, who created the DC drama that stars Jack Bannon in the title role. “I don’t mean to be crass about this, but you’re on a shelf and where you are on the shelf becomes very important in a way that it wasn’t before.

So platforms matter. We are just very excited to be in the center aisle, in the middle of shelf, next to the cornflakes instead of up there with the maple honey granola with soy granules in it.

Read more on deadline.com
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