Paramount+ Adds Branded Hubs Via Distribution Partners In India And The Philippines; Content Licensing Deals Aim To Boost Cash Flow And Reach
deadline.comWith its streaming operations facing scrutiny as 2024 gets under way, Paramount Global continues to pursue a diversified approach to distributing its flagship, Paramount+.
Pam Kaufman, President and CEO, International Markets, Global Consumer Products & Experiences, and Lisa Kramer, President, International TV Licensing, elaborated on the strategy during an appearance Wednesday at NATPE Global in Miami.
Paramount CEO Bob Bakish, who rose through the ranks at the company as an international exec, has evinced the potential of “hard bundles” in many territories.
In addition to those deals with Canal Plus and other operators, the company is selling Paramount+ direct to consumers and also looking to create “brand hubs” via licensing deals in places where P+ is not otherwise available.
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