‘Oppenheimer’ Extends Imax 70mm Run Due to Popular Demand (EXCLUSIVE)
variety.comEthan Shanfeld Due to popular demand, “Oppenheimer” has extended its 70mm run at Imax theaters nationwide through the end of August.
The previous end date, which was already an extension of the film’s original run in Imax 70mm format, was Aug. 17. Tickets for Christopher Nolan’s atomic bomb drama are already on sale through Aug.
31 at some Imax theaters, as exhibitors will make them available on a rolling basis. Nolan, a longtime vocal champion of the premium format, touted Imax 70mm as the “best possible experience” to see “Oppenheimer” because “the sharpness and the clarity and the depth of the image is unparalleled.” Only 19 theaters in the U.S. (and 30 worldwide) have the capability to play films in Imax 70mm, including the AMC Universal CityWalk in Los Angeles and the AMC Lincoln Square in New York — making those screens some of the hottest tickets in town. “It actually looks better in film,” Imax CEO Richard Gelfond tells Variety. “It’s not just about nostalgia.
It’s a better experience.” A lot of work goes into the 70mm experience, he adds. It takes three days to make an Imax film print, and each one is crafted directly from Nolan’s film negative.
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