Brian Steinberg Senior TV EditorThe NFL season ended weeks ago, but some of the media’s biggest players have been scrambling to keep professional football in the spotlight.Under a series of critically important rights deals unveiled Thursday between the National Football League and some of the nation’s biggest media companies, “Thursday Night Football” will no longer be shown on broadcast TV and Walt Disney’s ABC will air the Super Bowl for the first time in more than 15 years.
The moves come after the NFL cemented new pacts that will keep the bulk of its games under the purview of traditional media outlets through 2033, even as it expanded its reach into the new ways its fans are experiencing the game, including streaming video and.
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