Brian Steinberg Senior TV EditorThe Super Bowl is the TV industry’s biggest annual event. What if it became several?Walt Disney is considering a Super Bowl “mega-cast” that could create different broadcasts of the gridiron classic tailored to specific types of audiences, says Jimmy Pitaro, the company’s chairman of ESPN and sports content, during remarks made Thursday evening.
The technique is something Disney has been experimenting with frequently in recent years. Disney will get rights to broadcast two Super Bowls — the first time in years it will have access to the Big Game — as part of a new rights deal struck with the NFL that will last through the 2033 season.“It’s premature to talk about any ideas that we have for our first Super.
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