Brian Steinberg Senior TV EditorCBS has struck a partnership with a company that has a specialty in helping advertisers reach Black consumers in a bid to bring some of those sponsors to shows such as “Judge Judy,” “Entertainment Tonight” and “Dr Phil.”CBS Media Ventures, the ViacomCBS unit that specializes in syndicated programming, has entered into an exclusive pact with NuTime Media to connect advertisers with Black consumers.
Under terms of the deal, NuTime will help expand opportunities within the CBS Media Ventures programs to engage with Black audiences, and create programming and other pieces of content. .Under the agreement, NuTime Media, a Black-owned company led by Morris McWilliams president and CEO, will work closely with.
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