K-pop HYBE ADOR NewJeans

NewJeans call for Min Hee-jin to be reinstated as ADOR CEO in surprise YouTube livestream

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NewJeans have called for Min Hee-jin to be reinstated as the CEO of their agency ADOR in surprise YouTube livestream. It comes amid a heated feud between Min and HYBE, the owner of ADOR.The members of NewJeans held a surprise 30-minute livestream yesterday (September 11) on a now-deleted YouTube channel, where they spoke about the ongoing HYBE-ADOR feud.

According to member Hyein, the livestream was held without the knowledge of their agency, ADOR.The quintet said that they had planned the livestream themselves as “there are things that we really have to say” and also revealed that they “helped by directors that we trusted on the things that we couldn’t prepare ourselves”, per Korea JoongAng Daily.NewJeans later called for HYBE to return Min Hee-jin to the CEO position at ADOR, a little over two weeks after the K-pop agency announced that music executive would be stepping down from the role.

However, Min has since alleged that it wasn’t her choice to leave.“We hope that HYBE makes the wise choice to reinstate Min Hee-jin as the CEO of ADOR by September 25,” said Minji. “The ADOR that we want is an ADOR where the music production and company management are done by Min Hee-jin as the CEO.

We make this request as the way to cohabitate peacefully with HYBE.”The girl group also claimed that HYBE have been “bullying” Min over the ongoing feud, saying that they “feel so bad” for the music executive. “HYBE just seems like an inhumane company.

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