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Netflix reports Nielsen

Netflix to Reveal More Viewership Data as Streamer Changes its Internal Metrics

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variety.com
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Cynthia Littleton Business EditorNetflix is making a major shift in how the company reports viewership data for its content, shifting to a metric that is more closely aligned with traditional TV metrics.As part of its third-quarter earnings release on Tuesday, the streaming giant disclosed it will soon begin reporting viewership stats measured as the total number of hours viewed of a program during its first 28 days on the platform.

For years, Netflix has only reported the number of households who watched at least a small portion of a program.In Netflix’s new measure, its global hit “Bridgerton” generated 625 million hours of viewing across the platform for its first season.

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