NBCUniversal CEO Jeff Shell Touts Progress of Peacock Despite Stall in Subscriptions: ‘We Are Doing Really, Really Well’ (Video)
thewrap.comneed to do something, we don’t need to do anything,” Shell said.Then there is, of course, the subject of linear programming. “Linear is still important,” Shell said. “It’s not over.” One idea that was reported earlier this year was that NBC would give back the 10 p.m.
programming hour to local affiliates, essentially ending their day an hour early. “We’re evaluating a lot of things,” Shell said. “When you look at the investment in Peacock, if we’re being prudent operators, if you’re allocating a bunch of resources to one part of the business, you have to look at the allocation of resources to another.
We’re looking to reallocate resources.” When pressed on when they would make a decision about the 10 o’clock hour, Shell said: “Whenever the numbers work.
Right now we have a lot of great shows at 10 o’clock, we make a lot of money at 10 o’clock, we still have a lot of viewers at 10 o’clock.
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