Brian Steinberg Senior TV EditorNBC has for years tried to sell glitzy video commercials to the nation’s biggest advertisers.
Now it will work to do the same with some of the smallest.After consolidating its local and national ad sales efforts in October, NBCUniversal unveiled plans to make more of its commercial inventory available to local sponsors, the latest bid by traditional media outlets to parry with big search and social giants like Google and Facebook that thrive on deals with smaller advertisers looking to connect with customers in a specific geographic region.The company intends to open previously unavailable inventory on Peacock, YouTube and Apple News to regional and local sponsors, and make the process of buying inventory.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.