Brian Steinberg-Senior social audience track Brian Steinberg-Senior

NBCU Unveils New Bid to Lure Local Sponsors

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variety.com

Brian Steinberg Senior TV EditorNBC has for years tried to sell glitzy video commercials to the nation’s biggest advertisers.

Now it will work to do the same with some of the smallest.After consolidating its local and national ad sales efforts in October, NBCUniversal unveiled plans to make more of its commercial inventory available to local sponsors, the latest bid by traditional media outlets to parry with big search and social giants like Google and Facebook that thrive on deals with smaller advertisers looking to connect with customers in a specific geographic region.The company intends to open previously unavailable inventory on Peacock, YouTube and Apple News to regional and local sponsors, and make the process of buying inventory.

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