Brian Steinberg Senior TV EditorDan Abrams is eager to turn a burgeoning interest in bourbon and whiskey into a new line of business.The entrepreneur and legal journalist’s Abrams Media has acquired the spirts review site t8ke.review and will use it to launch Whiskey Raiders, a new online resource that Abrams says will appeal to both whiskey aficionados and novices.
The site aggregates individual reviews from various whiskey sites and uses a proprietary algorithm to assign a score for each product, with an aim to making choosing a bottle that much easier.
Abrams expects to launch an e-commerce component as part of the venture.“This serves as a nice starting point for people,” says Abrams, in an interview. “It’s not the end point.
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