NBCU Chief Jeff Shell Says Film Industry Needs to Cater to At-Home Consumers
Brian Steinberg Senior TV EditorWhen the coronavirus pandemic lifts, NBCUniversal expects to aim its movies at two very different groups of audience.Jeff Shell, the CEO of the large Comcast unit, expects a chunk of consumers to rNBeturn to movie theaters, emboldened, perhaps, by the chance to attend communal events outside their homes once again.