Brian Steinberg Senior TV EditorAdvertisers are blitzing the Super Bowl.Despite NBC’s efforts to seek a record price tag for commercials in its Big Game broadcast of Super Bowl LVI, slated to air February 13, 2022, at SoFi Stadium in Inglewood, California,.
Madison Avenue is rushing to the event. NBC said Thursday that it has already sold 85% of its inventory in the football extravaganza, with media buyers acknowledging the Super Bowl market heated up earlier than many had anticipated.NBC has insisted on a high price for Super Bowl inventory, asking for between $5.8 million and $6.2 million for a 30-second spot, according to one media buyer with knowledge of negotiations.
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