NEW TV Dragon Steven Bartlett has been rapped by BBC chiefs for craftily plugging a firm he is linked with. The 28-year-old wore bling from jewellers Craftd, then struck a financial deal with its owners.
The entrepreneur even boasted on social media of showcasing items including necklaces on Dragons’ Den. The clip has now been removed and Bartlett — said to be worth around £50million — will be barred from wearing Craftd items on future Dragons’ Den episodes if his contract is renewed.
The BBC said: “We have clear guidelines around talent’s commercial activity while working with us. Steven has been reminded of the guidelines.” Bartlett insisted: “This was a genuine oversight on my part.
The posts have now been taken down. I will ensure I am clear about what activity is possible.” He said that after wearing the jewellery, he approached Craftd, which then agreed to sponsor his hit podcast Diary of a CEO.
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