MPA CEO on Dealing with China, Pandemic Headaches, and State Incentives and Boycotts
variety.comBrent Lang Executive Editor of Film and MediaCharles Rivkin has an enviable view.From his desk in the Motion Picture Assn. offices, Rivkin can look out at the White House, a reminder of the proximity to power that comes with being Hollywood’s main lobbyist.
Rivkin, who took over as chief executive officer of the MPA in 2017, has been at the forefront of the film business’ legislative battles over everything from tax incentives to pandemic insurance.He’s also worked to broaden the coalition of content creators, welcoming Netflix to the fold in 2019 as the first streaming service to join the association — joining Disney, Paramount, Sony, Universal and Warner Bros.
All six MPA members, as well as Apple TV+ and Amazon form the governing board of the Alliance for Creativity and Entertainment (ACE), a global coalition of 35 members dedicated to fighting piracy.
In 2019 Rivkin also rebranded the MPA, which had previously been known as the Motion Picture Assn. of America, to reflect the global nature of the entertainment business.
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