Jem Aswad Senior Music EditorMotown Records and Google have announced a partnership in pursuit of elevating women of color within the music industry.The Motown Records Creator Program Supported by Google will find and fund the next outstanding woman content creator, videographer, or creative producer/director and offer an opportunity to collaborate with Motown Records’ executives and its roster of artists, including TianaMajor9.
According to the announcement, the initiative is aligned with Motown’s commitment to shattering barriers for talented creatives and is a continuation of Google’s ongoing mission to amplify underrepresented voices in entertainment and ensure diverse, equitable representation in our media landscape. “Motown has always been a destination where creators come to bring their dreams to life,” said Motown Records Chairwoman & CEO Ethiopia Habtemariam. “This creative program, in partnership with Google, will provide opportunities for women creatives to elevate and even further develop their craft.
I’m looking forward to all of the diverse content from the selectees and partnering with a dynamic woman to create culturally driven innovations that connect globally.”“Google firmly believes that everyone deserves to see themselves equally in every room and throughout the media we consume,” said Google Entertainment Partnerships Lead Elle Roth Brunet.
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