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MipTV: 8 Top Takeaways From The Global TV Market

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variety.com
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MipTV returned to Cannes after two years with a much-reduced list of exhibitors, a compact agenda and bare Palais exteriors, devoid of its usual quirky advertising.

Organizer RX had the “pandemic effect” on its side, with most delegates on the ground — just over 5,000 in all, they say — appreciative of in-person meetings and reconnecting with long-lost contacts.

Yet questions remain about the future of MipTV: will RX sustain the momentum going into 2023 when the events calendar is (hopefully) back to its pre-pandemic configuration?

Or, amid all the tectonic changes in the industry, will the global TV industry decide that, in fact, an international meeting point is, in fact, necessary?

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