Shirley Halperin Executive Editor, MusicHip-hop hitmaker Mike Dean (pictured at right) and noted street artist Shepard Fairey (right) have teamed for “OBEY 4:22,” a series of open edition NFTs created with blockchain technology company Origin Protocol, whose recent auction for the first-ever tokenized album with 3LAU generated over $11.7 million in sales.“4:22” will be sold on April 23 beginning at 12am ET and for a 15-minute window and will be followed with an auction for additional high-rarity NFTs on May 27.
The series was inspired by Dean and Fairey’s experiences during the COVID pandemic and “showcases how art and music can be personal, immersive and connecting to serve all of humanity.”Fairey, best known for Barack Obama’s HOPE.
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