Meghan Markle's latest venture into the world of artisan jam with her American Riviera Orchard lifestyle brand has royal insiders and fans alike buzzing with relief, according to commentators.The Duchess of Sussex took to Instagram to announce the launch, sending out 50 jars of her luxury jam to celebrity friends for a social media showcase.This move marks a departure from the anticipated "tell-all" book that Royal watchers were expecting Meghan to release.
Emma Clifton, writer for Australian Women's Weekly, hinted that this new business direction is likely a welcome development for the Royal Family.
Celebrity publicist Waylon Tate commented to Australian Women's Weekly on the distinct branding of the project, noting: "What I've seen so far, although she's been pretty clandestine about it everything surrounding this new brand, is that it's Meghan and it's Meghan alone.
You can even see it on Instagram. It's not Meghan and Harry - it's by Meghan," reports the Express.Tate added: "This is the emancipation of Meghan.
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