Mediawan Rights Set to Conquer Web3 Space With the Launch of Metawan

variety.com:

Partner Content Founded in 2015, Mediawan Group has become one of Europe’s leading international co-production and distribution powerhouses.

Having recently distinguished itself with the purchase of the “Zorro” reboot, the group added another feather to its cap earlier this month with the launch of Metawan, an immersive virtual hub that offers buyers around the world a brand-new experience.

Just ahead of this year’s annual global market for entertainment content across all platforms taking place in Cannes, Metawan debuted at a critical juncture in the industry, with competition in the market getting fiercer year after year as the COVID-19 pandemic continues.  “The distribution business has been constantly reinventing itself and integrating new skills over the last few years,” says Valérie Vleeschhouwer, managing director of Mediawan Rights. “We are proud to be on the cutting edge with this digital tool, which represents real added value for Mediawan and our content.”  Accessible from a browser, Metawan allows buyers to teleport from the welcome page to five separate rooms, each corresponding to different genres in the Mediawan catalog.

Each room has a distinct color scheme, and features a screen showing an excerpt from the programs presented. The immersive experience also lets buyers touch base directly with the sales teams, ushering in a new way of doing business at the dawn of a virtual era for the market.  “Metawan is an immersive and informational platform,” says Edouard Benadava, chief digital officer at Mediawan. “With this innovative B2B marketing tool, Mediawan is taking its first steps into Web3, allowing buyers all over the world to discover our content in a fun new way.