Naman Ramachandran The U.K. live events industry has declared a ‘Red Alert Day’ on Aug. 11 to raise awareness of its dire situation in the wake of COVID-19 and lobby for sustained government support.Hundreds of venues across 20 cities and towns in the U.K., including London, Edinburgh, Cardiff and Manchester, will turn their lights on that evening, symbolizing the state of the industry.
Venues including the Royal Festival Hall, Tate Modern, the London Eye and the National Theatre will feature thousands of socially distanced volunteers asking the government to ‘throw a line’ to the sector.Trade association PLASA (Professional Lighting and Sound Association) is asking that the government makes grants — not loans — available to businesses in.
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